Advertising manipulation is no more | Reveal by Sourav Ganguly

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Sourav Ganguly.

The country is worried about the recent heart attack, and a large number of well-wishers, ranging from political leaders to ministers, have flocked to the hospital to see him. Adani Wilmer is the man who has not yet recovered from the hospital, but his condition has improved rapidly. In a popular advertisement for several days, the former Indian cricket captain claimed that a special brand of oil is good for heart health. After the oil brand ambassador himself suffered a heart attack, the social media was flooded with slanted comments and caricatures about the advertisement. The situation is such that the broadcast of the advertisement has been suspended. In India, the world's second-largest consumer country, the incident has raised questions. Are all the advertisements that attract the consumer through various mediums about the quality and effectiveness of various products and services untrue? Two more incidents can be mentioned in this context. A cream came on the market demanding to lighten the skin color of men, the brand ambassador was Shah Rukh Khan. The advertisement claims that the cream will lighten the skin of men after using it for only 15 days. The court judged Nikhil for ten thousand rupees and fifteen lakh rupees for the Consumer Welfare Fund. Instructs the manufacturer to pay. It also banned the broadcast of the advertisement. The second case is from Kerala. After seeing the advertisement, Francis bought a hair-making oil made by a company for 36 rupees and started using it.

After failing to get any result, he filed a complaint against the oil manufacturer and the actor Anup Menon, who was seen in the advertisement (legally 'Anderser'), in the Thrissur District Buyers' Court, seeking Rs 500,000 in damages. Anup Menon admitted in court that he had advertised for the oil but had never used it himself. Recently, the concerned buyer's court has ordered the hair oil manufacturer and Anup Menon to pay compensation of Rs 10,000 each. Countless such complaints are being filed and settled in the consumer courts of India every day. The above two incidents provide an illustration of the evolution of the Consumer Protection Act. Now in advertising about any thing or service. If the claimed quality or effectiveness is proved to be untrue, then not only the manufacturer or the marketer, but also the person who is the face of the advertisement of that product is also responsible. This change came in the wake of the Consumer Protection Act 2019, which came into force on July 20, 2020.

Consumer interests in the new law - many new sections helpful. Has been added. The buyer has changed. Also in the jurisdiction of the court. Now a consumer takes goods or services from anywhere in India. Why, you can file a complaint in the court nearest to him. One crore rupees instead of twenty lakh rupees will be able to settle the dispute. District courts, and up to ten crore rupees under the jurisdiction of the State Commission. Bikini is also covered by this law, from online shopping to direct selling. To protect consumers and the general public, the "Central Consumer Protection Authority" was formed on July 24, 2020. Consumers - Individuals, organizations, advertisers, and even advertisers associated with the Central Authority automatically investigate when consumers are collectively harmed by rights violations, unfair trade practices, or false and misleading advertising. Or ‘Anderser’. An investigation branch has also been set up on behalf of the Central Authority. The director general of this branch has been appointed Bura of Indian. Director General of Standards (BIS). All Regional Deputy Director Generals of BIS, Heads of Certification of Branch Offices and Heads of Laboratories have been given the power to investigate. The training phase of the officers has started. If the central authority wants, the district governors will also investigate in their area. Products or services. Probably a factor as to why they're doing so poorly.